In email marketing A/B testing or split testing¬†is a way to find out what resonates with your audience and what sparks their interest. It leads you to develop better email marketing campaigns. The AWeber contributor Kaleigh Moore has published a guide to Email A/B Testing.Moore says, “Conducting an email A/B test is simple. Create two or three identical versions of the same email, but change one variable like the subject line, the lead image, or the CTA button. You can test variables as distinct or as nuanced as you see fit.For example: You might test the color of a CTA button versus... (Read More ...)