The HubSpot contributor Kristen Baker has published a new guide titled ‘Product Marketing in 2019’.

Read this free guide to gain some useful insights on how you can innovate your marketing strategies this year.

Citing the importance of product marketing, Baker says, “Product marketing is a critical part of any business’s marketing strategy. Without product marketing, your product won’t achieve its maximum potential in the market. Let’s look at why.

Product marketing …

  • Helps you understand your customers
  • Allows you to target your buyer personas
  • Teaches you about your competitors (products and marketing tactics)
  • Ensures your company’s marketing, product, and sales teams are all on the same page
  • Helps you position the product in the market”.

The Ultimate Guide to Product Marketing in 2019


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