The Ins and Outs of Marketing Automation [Podcast]
The Duct Tape Marketing team has published a new podcast episode titled ‘The Ins and Outs of Marketing Automation’.
In this episode John Jantsch and Jason VandeBoom discuss the importance of marketing automation and personalization.
Listen to this podcast to learn the following:
- How to strike the right balance between automation and human touch.
- Why it’s important to think about content delivery method as well as the message.
- Why the future of marketing automation is about individualization.
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