The Buffer contributor Heather-Mae Pusztai has published a new podcast episode titled ‘Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots’.

Listen to this podcast to learn about Chatbot marketing and implement it.

Pusztai says, “When you think of chatbot marketing, what comes to mind?

Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies.

We want to help you be one of those brands with a rockin’ chatbot strategy.

In this post, we’ll go deep into the world of messenger bots to give you the details on how to develop a best-in-class chatbot strategy. We’ll answer your questions about best practices for a nearly-human chatbot experience as well as how to get the most value out of chatbots on Facebook Messenger, Twitter, WhatsApp, and more“.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer

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