You need to continuously assess your content’s effectiveness to improve your content marketing performance. And for this purpose you need the right tools.

The Convince & Convert contributor Ann Smarty has shared a list of five tools to help you assess your content performance.

Smarty says, “Content analysis is a marketing task that’s never really complete.

You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions.

With that in mind, there’s no set list of tools you should be using again and again. New tools bring new analysis methods and, hence, new ideas. Here are 5 tools to use for content assessment:

1. Which Keywords Have I Missed?

Any time I am assessing my existing content performance, I start with identifying which keywords I have missed.

Content gap analysis answers one of the most important content marketing questions: which topics have I failed to cover, and which questions have I failed to answer when creating that content?”.

How to Assess Your Content Performance: 5 Tools You Haven’t Tried

Convince & Convert

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