Social media platforms play a major role in promoting your small business by creating an image among the prospects. By staying active over the social media sites you can establish your business as a brand.

The Search Engine Journal contributor Corey Morris has shared eight tips to use social media for improving your small business.

Morris says, “Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as to how it could impact the business and fit into the marketing mix.

By working smarter and not harder, you can use eight tips to put together a social media strategy that makes sense for the resources you have and ultimately can engage your audience and positively impact your business.

1. Identify Personas

There are a lot of resources that speak to the process of persona developmentand how it can help in the content marketing and overall marketing strategy for your business.

If you haven’t defined who the target audience is for your products, services, or offering, then you should start here. You don’t have to go through a massive branding or research project to get to the info you need”.

8 Social Media Tips for Small Businesses

Search Engine Journal

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