Content, irrespective of its type, is a treasure when it comes to influencing the search engines and ranking your business higher.

Google’s move will be a huge boost for amateur podcasters.

Sam Balter, MarketingProfs

The MarketingProfs contributor Sim Balter has published an article on how podcasts could turn out to be the next big SEO opportunity.

Balter says, “Search is one of the most important pieces of marketing real estate for businesses. Since search is a zero-sum game, businesses will fight for that space. Many companies will employ SEO teams to systematically target keyword-rich areas and develop podcasts accordingly. To optimize for search, savvy search-focused podcasters will challenge the norms of the medium.

Here are changes to podcast formats I think we’ll see:

  • Podcast show and episode titles alignment to keywords
  • Semi-subtle keyword stuffing in episode and show descriptions
  • Significantly shorter episodes to increase ranking opportunities
  • Hosts who’ll be giving long, keyword-stuffed intros for each episode

In the short term, Google’s move will be a huge boost for amateur podcasters”.

Google and Podcasts: The Next Big SEO Opportunity?

MarketingProfs

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