Email is one of the most important and useful marketing tools that is used by marketers for several years now.

The Duct Tape Marketing’s John Jantsch has shared six email marketing myths that harm your email marketing efforts.

Jantsch says, “Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist today.

Here, let’s debunk the six biggest email marketing myths out there.

1. Email Marketing is Dead

As more digital channels have emerged through which you can reach clients, there have been whispers going around that email marketing is dead.

In reality, that couldn’t be further from the truth. Marketers still see a great deal of value in email marketing, and are still investing heavily in this tactic. According to surveys from HubSpot, 93% of B2B marketers use email to distribute content. On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. And everyone is on email. Ninety-nine percent of consumers check their email every single day (and most report doing so multiple times a day)”.

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