Six Ways to Keep Your Email List Clean
While dealing with email marketing you need to keep the email list organized and make sure that only the ones who need updates from you are subscribed to it.
The Duct Tape Marketing’s John Jantsch has shared six best practices to help you keep your email list neat and clean.
Jantsch says, “It’s important to keep your email list neat and clean. Sending emails only to those who are engaged and happy to be on your list will ensure better open rates and a greater return on your marketing efforts.
If you’ve let your list get to a scary place, now is the time to tidy it up. Here’s how you do it.
Look at Your Bounces
The first place to start when you’re cleaning your email list is to see where it stands now. Take a look at your bounce rates. Email marketing services will pull reports that show you hard and soft bounces.
A soft bounce is an email address that they were temporarily unable to reach. It may be because their server was down, or some other short-term issue. These addresses don’t need to be removed from your list right away, but do know that if the soft bounce continues week after week, it will become a hard bounce and then should be addressed.
Hard bounces are for email addresses that cannot be reached permanently. It might be because the email address has been closed (this happens a lot when someone signs up with their work email and then leaves the company). It may also be something that you can fix on your end, like a typo”.
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