How Data Plays Into Marketing [Podcast]
The Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘How Data Plays Into Marketing’ featuring Keith Goode.
Scustoras says, “For episode 154 of Search Engine Nerds, I had the opportunity to interview Keith Goode, Sr. SEO Strategist at IBM, on how data plays into SEO and digital marketing.
Goode also highlights the importance of looking at data to “get the answers that we really need – not the answers that we want” and shares insights on democratizing data across all disciplines”.
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