‘Google’s Smart Bidding – it’s even more about the data’ Webinar 1.00 pm EDT [Webinar]
Digital Marketing Depot is hosting a webinar on ‘Google’s Smart Bidding – it’s even more about the data’ on Thursday, June 13, 2019 at 1.00 pm EDT.
The DMD team says, “Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart bidding technology.
Andreas will explore how a more advanced approach to data access and KPI measurement is needed for retailers and brands to differentiate and win. He’ll show the role that incrementality testing plays in getting the most out of e-commerce sales. And he’ll provide detailed insights into how to connect all aspects of the retail ecosystem – from merchandising to finance to marketing – to ensure product advertising success.
Attend this webinar and learn how to:
- Adopt Google’s Smart Bidding to ensure competitive differentiation
- Develop an incrementality testing model to more accurately measure advertising channel impact
- Align product advertising to organizational goals such as new customer value, margin, and CLV”.
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