The Instagram team has announced the launch of Branded Content Ads on its ad network. This new addition will allow the Instagram advertisers to promote organic branded content posts as feed ads.

Instagram has provided step-by-step instructions for both businesses and creators.

The Instagram team says, “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. Branded content is an evolving ecosystem. As we’ve worked to build the right tools for both business and creators involved in branded content deals, one of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies”.

New: Branded Content Ads on Instagram


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