Keywords play a significant role in scoring high in the search engines. You need to choose the keywords that correctly feature your products or services in the search results.

The ReadWrite contributor Frank Landman has shared six ways to use keywords in such a way that you can improve your search engine marketing.

Landman says, “SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them? In the past, keyword stuffing was the most important SEO strategy – as long as you got those identifying words into the document (over and over and over again), your page would get a high ranking.

With our complex ranking algorithms in play today, though, that won’t work – and will even get your page bumped down the list. In this ecosystem, you need to do more to get ahead.

Identifying Keywords

You’ve built a business, so you surely have some sense of what your business’s keywords are. You may have even begun creating content based around those keywords. The problem is that it’s not enough just to create that content, but rather you need to be sure that your use of that keyword is sufficiently competitive”.

The Language Of SEO: Identifying And Implementing Central Keywords

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