The Merkle team has shared major themes from the 2019 Google Marketing Live Keynote address.

This article written by Sean Adams features three major themes:

  • Google is Trying Its Hardest to Eliminate Excuses for Marketers
  • Google is Doubling Down on Visual Ads
  • Google Is Not Giving Up on Direct Competition with Amazon.

Adams says, “At Google Marketing Live (GML) last week, the search engine giant made several big product announcements for advertisers during the keynote address. While many have written up the nitty gritty of each new announcement, here we’re going to focus on three major themes and what they might mean for marketing programs moving forward.

Google is Trying Its Hardest to Eliminate Excuses for Marketers

In an industry where there is constant change, new products & features to test, and an ever-growing list of things to optimize, it is relatively easy to make excuses for tasks marketers don’t get to. “Our creative team doesn’t have the bandwidth”, “Smart Bidding tools don’t give us enough control”, “we don’t have enough time”, and similar sentiments can be common, but Google is doing its best to take phrases like these out of advertisers’ vocabularies”.

Three Major Themes From the 2019 Google Marketing Live Keynote

Merkle

Sharing is caring