Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them.

The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET.

The MarketingProfs team says, “Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.

In this free webinar, we’ll explore the role personalization plays in mastering ABM outreach for maximum impact.

You’ll learn how to:

  • Identify which communications must be personalized
  • Consider which triggers should be used to automate personalization prompt
  • Leverage your outbound calling engine to drive up conversions”.

Three Ways to Scale ABM Success With Personalization


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