The MetricTheory team has published a free guide to ‘Google Ads Smart Bidding’.

This guide covers the following:

  • An Introduction to Google Smart Bidding
  • Target CPA
  • Target ROAS
  • Enhanced Cost-Per-Click
  • How to Test Google Smart Bidding Strategies
  • General Testing Guidelines
  • Tips & Common Pitfalls and more.

Jackie Wolfe says, “With automation a burgeoning trend in paid search advertising, Google Ads has been improving both the efficacy and number of smart bidding strategies it is offering. While relinquishing control of manual bid adjustments can be a hard sell for some PPC professionals, successful testing of these algorithms can result in additional time for deeper strategy initiatives. In addition to freeing up time, we have seen performance improvements of up to 200% through the proper use of smart bidding.

In this ultimate guide to automated bidding, we will explore the basics of our favorite strategies, how to properly test them, as well as tips and common pitfalls”.

The Ultimate Guide to Google Ads Smart Bidding


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