‘Five game-changing facts that prove the value of multi-touch attribution’ Webinar May 23 [Webinar]
The Marketing Week team is hosting a webinar on ‘Five game-changing facts that prove the value of multi-touch attribution’ on Thursday, May 23, 2019 at 3.00 pm ET.
The Marketing Week team says, “Join Ben Samuel, vice-president for EMEA at Nielsen, as he explores how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. He’ll provide five game-changing facts that show the direct impact of multi-touch attribution on the bottom line, as well as discuss:
- How you can unlock 25% in marketing opportunity costs
- How to connect the dots between your marketing and your company’s business goals
- How to react more quickly to performance fluctuations
- How to avoid wasting up to 38% of your monthly spend on non-performing tactics”.
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