The HubSpot contributor Carly Stec has published a step-by-step guide to advertising on Facebook.

You can use this guide to plan your Facebook ad campaigns in such a way that they generate more revenue.

Stec says, “With more than 2.3 billion people using Facebook every month, and nearly 1.6 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight.

To help, we’ve put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you’re tapping into the right audience with the right ad at the right time”.

How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook


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