Video is an essential tool when it comes to reaching out more people online and convincing them to take an action. It is one of the most trusted tools by today’s marketers.

The Entrepreneur contributor Torrey Tayenaka has shared five reasons why you should use video to improve your marketing.

Tayenaka says, “Below are five ways video marketing can grow your business and boost sales and conversions.

1. Video can improve SEO.

HubSpot’s research showed that 65 percent of business executives polled said they visit a marketer’s website after viewing a branded video. This shows that high-quality video content that boosts viewer engagement and piques consumer interest can drive traffic to your website. This is crucial because traffic and click-through rates are major Google ranking factors. Therefore, the more traffic and clicks your site’s videos get, the higher your site will rank in the search engine results pages (SERPs).

With Google getting better and better at machine learning, the search engine can now recognize thousands of image elements within a video. Google’s Video Intelligence API can catalog relevant keywords within a video, which¬†could give you a huge SEO advantage“.

5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It)

Entrepreneur

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