There are different search engine optimization tools used by marketers to strengthen their search engine rankings. The user reviews and credibility of the publisher are two things that help you to know about the real performance of such tools.

The Entrepreneur contributor Scott McGovern has shared eight SEO tools to help marketers increase their search rankings.

McGovern says, “You don’t have to pay to boost your website’s Google rankings with these free SEO tools. Whether you want to see who’s backlinking to your site or dive deep into keyword research, these are the best free SEO tools for the thrifty, digital entrepreneur.

Yoast SEO

Yoast is a popular WordPress plugin that gives you all the basic information you need when optimizing on-page SEO. The free version of Yoast has the following important capabilities.

Choose One Keyword per Piece of Content: Yoast will tell you your keyword density, distribution, and whether or not you’re conflicting with preexisting content. This is crucial for virtually anyone with a website.

Check Readability: Though most search engine optimization discussions involve ranking for Google, it’s important to remember that how your viewers engage with your content will ultimately decide where search engines rank it”.

The Best Free SEO Tools to Increase Your Rankings


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