You content needs to be in tune with the search engine algorithms but the most important element that it should have is relevance with the needs of target audience.

The Search Engine Journal contributor Brad Smith has shared three tips for achieving better results fro your content marketing efforts.

Smith says, “SERPs have become a zero-sum game in the last decade. To win, others must lose. The rich get richer and the losers get zilch.

So being the best is the only viable, defensible long-term strategy. The trick is that you can’t stop. Production doesn’t drop. You just focus it on the places where it’s most likely to produce the biggest, fastest results.

Here are those three places.

1. Refresh Old Content

Brittany Berger is a SaaS content marketer who has worked with companies like Mention and eZanga.

At Mention, she ran into the all-too-common problem of wearing all the marketing hats. She was responsible for new content, webinars, partnerships, emails, and more”.

Here’s How to Get 2x the Results with 1/2 the Content

Search Engine Journal

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