Your content marketing success depends on how useful your customers find it. For bringing relevance to your content you should analyze the needs of your target audience first.

Copyblogger’s Sonia Simone has shared four ways to develop content that increases user engagement.

Simone says, “You don’t have to have a long archive like Belinda does to get more value out of the content you’ve already created. Try one (or all) of these methods to get more authority and audience engagement out of the work you’re already doing.

Try a more robust email strategy

You might try what Belinda did, and turn your strongest content into engagement-building email sequences.

As Belinda described in our conversation, she typically takes a single post and turns it into three, five, or more quick email messages.

They let her touch base with her audience frequently (Belinda emails every weekday), but because each message is short, she’s not overwhelming her audience.

As she works through her archive, she’s also cleaning up and refreshing early posts, updating images, and correcting old information and broken links”.

How to Improve Audience Engagement Without Writing 10 Times More Content

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