It is important to attract new customers and retain them if you want to grow your company. Customer retention is a difficult task but it can be achieved with proven tactics.

The QuickSprout contributor Lars Lofgren has shared nine tactics to help you improve your user retention.

Lofgren says, “Retention, like anything, is a skill set that can be learned. Here are the tactics that we recommend trying as you focus on retention:

1. Staged Traffic

When you look at the growth hacker funnel it might seem as if you should focus on getting traffic first, then activating members, then retaining users. However, in reality this is not the smartest way to work through the funnel if you want to make the most of your efforts. It’s better if you put some effort into getting traffic, then use those visitors to test the rest of your funnel before you decide to put more of your resources into getting traffic.

Imagine that you have a growth budget of $4,000. Let’s say you spend all of it in a couple weeks. You spend some on the production of a whitepaper for inbound leads (1k), you spend some on Google ads (2k), and some on a contest (1k). You probably feel good about what you’ve done, but what if you realize after a month or so that even though you effectively got traffic that your activation and retention methods were totally broken. You spent your budget and have very little to show for it”.

9 Tactics to Fix Your User Retention

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