Steps to Improve PPC Ad Campaigns
To get most from your pay-per-click (PPC) ad campaigns you need to continuously innovate your strategies. From choosing a platform to tracking your PPC ads, you need to be careful in the execution of the campaigns for reaping the best ROI.
The HuubSpot contributor Jonathan Dane has shared a short guide to improve the performance of PPC ad campaigns.
Dane says, “Let’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how’s the traffic looking? Is it a steep climb, or are you unimpressed with the result?
Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.
What’s the secret? As with most things: proper training. And if you don’t have any, don’t worry — there’s still hope.
1. Include “negative keywords” in your PPC campaign.
Just as there are keywords and search terms that dictate where each PPC ad you run will appear, there are keywords that you can specifically omit from your campaign. These are called “negative keywords,” and they prompt your ad platform to avoid placing ads on results pages that are produced when a user enters these search terms”.
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