Using Content to Systematically Move Prospects Toward a Purchase [Podcast]
The Rainmaker team has published a new podcast episode ‘Using Content to Systematically Move Prospects Toward a Purchase’.
Sonia Simone says, “Today, I touch on some specific ways that content marketing can pave the way for excellent conversion.
In this 18-minute episode, I talk about:
- How strategic content can move people at various stages of awareness toward a purchase.
- Specific recommendations for different stages of buyer awareness.
- How to structure content for people who are just learning about a topic.
- How to handle the “last mile” of your customer’s purchase.
- Why content marketers should consider owning more of the copy for the customer journey”.
Using Content to Systematically Move Prospects Toward a Purchase
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