An effective copy helps marketers to convert more prospects into customers. A clearly written copy is the key to growing your sales.

The Search Engine Journal contributor Alexander Kesler has shared 10 tips to improve your copywriting.

Kesler says, “Below you’ll find some best practices that will help you build landing pages that accelerate your buyer’s journey.

1. Keep It Clean & Easy to Navigate

Needless to say, nobody likes to read a page that requires a lot of effort for the wrong reasons.

Plus, because landing pages are typically a stepping stone in the buyer journey, they shouldn’t require leads to spend a lot of time on them.

In fact, the truth is that most readers will typically just skim the text.

Still, that doesn’t mean that the content should be lackluster – on the contrary, you should make use of the following.

Headlines & Section Headings

Elements like these can go a long way towards structuring the information on a page because they help summarize the information that follows them”.

Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts

Search Engine Journal

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