Understanding the New Customer Acquisition Funnel [Webinar Replay]
The Marketing Dive team has made available a replay of its webinar on ‘Understanding the New Customer Acquisition Funnel’.
The MD team says, “The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands on your page, they’re prepared to take action and expect your website to provide a rich, specific answer.
In our webinar “Why Your Website is ‘Upside Down’ – And How to Optimize It,” we’ll identify and explain the new customer acquisition funnel. We’ll discuss:
- The role of landing pages in the new funnel
- Why AI-ready pages customized for your brand are so important
- Tips on optimizing your landing page to serve as a bottom of the funnel tactic”.
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