Get 10 Content Marketing Boosters in 20 Minutes [Podcast]
The Rainmaker team has published a new podcast episode ‘Get 10 Content Marketing Boosters in 20 Minutes’.
Sonia Simone says, “It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success.
For your reference, here’s the overview:
- Develop a solid understanding of your “Who”
- Start to explore your business’s “big idea”
- Identify 3-5 supporting “cornerstone” ideas
- Uncover the paths to purchase
- Design cornerstone content
- Use different content for different purposes
- Sketch out sequences and funnels
- Uncover opportunities for repurposing
- Craft smooth transitions from content to conversion
- Tailor your marketing strategies to your own unique experience”.
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