Email is one of the most trusted marketing tools that delivers good results. But to keep it performing well you need to come out with strong email marketing strategies which can improve your campaign performance.

The Entrepreneur magazine contributor Thomas Smale has shared five tips to improve your email marketing.

Smale says, “Still, some businesses fail to realize email marketing’s full benefits, so to convince them, here are five of the best ways for any business to improve its email campaigns.

1. Personalize your email content.

Most marketers are aware of the benefits of personalization, but many don’t take it seriously. Personalized email content is by far one of the best ways to increase email marketing effectiveness. According to statistics, personalized emails offer six times higher transaction rates than emails without any personalization. Other studies have shown click-through rates are 14 percent higher and conversion rates are 10 percent higher when personalization is part of the general email content.

However, personalization for many businesses means they’re just including the name of the contact in the content. This is far from perfect as a strategy, and many subscribers are now fully aware of this tactic. Instead, personalization needs to be taken to the next level”.

5 Tips for Better Email Marketing Performance


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