How to Improve Social Media Marketing in 2019
Social media platforms contribute a huge share of success when it comes to marketing and promotion of your products and services.
The Convince & Convert contributor Lauren Teague has shared four trends that would influence your social media strategy in 2019.
Teague says, “Nearly 2,000 marketers of businesses of all sizes responded to create the State of Social report by Buffer and Social Chain. The report itself is worth a read, but I was most interested in are the charts shared towards the end – the data points Buffer didn’t analyze. There are 4 social media trends that deserve a second look, plus some context to understand their meaning for your consideration in 2019.
Social Media Trend #1: More businesses use Twitter than every other social channel not named Facebook.
Let’s interpret this response through the lens of a marketer:
The social media channels that executives know about (and therefore want to see business accounts for) are Facebook, Twitter and Instagram.
A second tier of channels is specialty platforms, which are LinkedIn & YouTube (and Pinterest, maybe). These are not useful to everyone, but could be impactful with a correct approach”.
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