Now You Can Deliver Dynamic Email Experience Using AMP
Google has announced new features for its AMP for Email (Accelerated Mobile Pages) project that will enable the email marketers to create dynamic and interactive email experiences in their email marketing campaigns.
The new features are available with the email providers such as Yahoo Mail, Outlook.com, and Mail.Ru along with Gmail.
The AMP team says, “AMP now enables all-new email experiences like being able to submit RSVPs to events, fill out questionnaires, browse catalogs, or respond to comments right within the email. Emails can also stay up to date, displaying the freshest content from comment threads or the latest recommendations.
Email senders can begin creating AMP emails by using the playground which allows you to edit markup and see real-time changes to your email. For more information about the supported features and syntax, head over to amp.dev. It’s important to note that some providers may have sender whitelists that limit who is eligible to send AMP emails, so be sure to register with providers if that’s the case”.
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