The Nofollow tags tell the search engines to not to list the specified article or blog post in the search results. Google doesn’t crawl the nofollow pages.

Ahrefs’ Head of Content Joshua Hardwick has shared an article comparing the Nofollow vs. Follow Links.

Hardwick says, “Followed and nofollowed links look identical to the average web user.

The blue text in this sentence is a followed link. The blue text in this sentence is a nofollowed link. The difference between the two is apparent only when you dig into the HTML code.

Followed:

1<a href="https://ahrefs.com">blue text</a>

Nofollowed: 

1<a href="https://ahrefs.com" rel="nofollow">blue text</a>

The HTML is identical except for the addition of the rel=”nofollow” tag.

It’s possible to nofollow all links on a webpage by placing a robots meta tag with the value “nofollow” in the header. However, the nofollow tag is more commonly used as it allows one to nofollow some links on the page while leaving others followed”.

Nofollow vs. Follow Links: Everything You Need to Know

Ahrefs

Sharing is caring