Popularizing your YouTube video requires a lot more efforts than its creation and publishing. There are several elements that play important role in optimizing your video content.

HubSpot contributor Caroline Forsey has shared five YouTube description templates that helped the company make its videos go viral.

Forsey says, “Ultimately, if you’re ready to begin using YouTube to attract and convert an audience, it’s critical you optimize your video descriptions for SEO. If you’re unsure how to start crafting compelling YouTube descriptions, keep reading — here, we’ll explore various tactics you can employ, and provide templates to ensure you have everything you need to excel on YouTube.

1. Explain what your video is about.

To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters, a Senior Growth Marketing Manager on HubSpot’s Academy team. He told me, “[YouTube descriptions] is one of the primary ways YouTube knows what your video is about. Include links, additional resources, links to other videos and playlists, etc. Make sure the description box is easy to read.”

As Peters notes, explaining your YouTube video and incorporating keywords into your description doesn’t just help with SEO rankings”.

5 YouTube Description Templates That Have Helped Our Videos Go Viral

HubSpot

Sharing is caring