With the changing search engine algorithms it is important to keep your SEO strategy updated so that your websites and blogs can appear in the desired listings.

MOZ contributor Paola-Didone has shared five SEO recommendations to help marketers improve their search engine marketing.

Didone says, “Here are the five SEO recommendations that I’ve consistently seen make a positive impact in SEO’s ever-changing world.

1. Structured data matters

The short explanation of why structured data is helpful is that it tells crawlers what there is within your page. If you are not familiar with this you can follow this helpful Structured Data guide to get you quickly up and running.

This is a clear example of tailoring the advice to your site’s needs and industry — I have consistently seen structured data making a positive impact for clients in different industries, but different structured data will be required for different sites and pages within the site.

Below, I show the increase in impressions that occurred after we updated the information included on structured data of product pages”.

The 5 SEO Recommendations That Matter in the End

MOZ

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