Influencer Marketing: Stories, Fraud and Microinfluencers [Podcast]
The eMarketer team has published a new episode of “Behind the Numbers” podcast series titled ‘Influencer Marketing: Stories, Fraud and Microinfluencers’.
In this episode eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.
You can listen to the podcast on the following page.
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