Are You Making These LinkedIn Mistakes?
LinkedIn is one of the top rated social networks for advertising and marketing your products and services.
When it comes to social media usage, we need to comply with the needs and preferences of the people who are on the network. Some rules and regulations in your social media behavior can help you achieve better results from your social media investments.
To help you improve your results on LinkedIn, Social Media Today contributor Melonie Dodaro has shared 10 mistakes that people make on LinkedIn.
Dodaro says, “In this post, we’ll take a look at ten LinkedIn mistakes that can make a poor impression on prospects, clients or your industry peers, and how to avoid making them.
1. Boring or undescriptive headline
One of the gravest LinkedIn mistakes you can make is to use a boring or undescriptive LinkedIn headline. Your LinkedIn headline is the most critical part of your profile, because along with your name and profile photo, it’s the first thing that anyone will see when they find you in the search results or land on your profile.
Your headline will essentially determine whether a viewer will choose to click on your profile, or move onto someone else.
Your headline should also include keywords you’d like to be found for, which could consist of your position or the services you offer. You can also include a client-focused statement that’ll capture a viewer’s attention and entice them to click to learn more”.
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