Detailed analysis of your marketing campaigns allows you to calculate the ROI of the campaigns and make required changes to improve the campaign performance.

The Content Marketing Institute contributor Shane Barker has shared five tips to help you calculate your influencer marketing ROI.

Barker says, ” This step-by-step plan enables you to track your influencer campaign ROI. Read on and get ready to launch your next influencer program.

Step 1: Set campaign goals for accurate ROI tracking

The first and most important step in any influencer marketing program is to set clear goals and objectives. Determining your goals lets you determine what kind of influencers to work with, types of content, distribution platforms, etc.

Some common influencer marketing goals for marketers include:

  • Increase brand awareness
  • Reach new/target audiences
  • Improve brand advocacy
  • Increase sales
  • Manage brand reputation”.

Calculate Your Influencer Marketing ROI in 5 Steps

Content Marketing Institute

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