The Search Engine Journal team is hosting a webinar on ‘Content Massacre: Why & How You Must Improve or Remove Your Old Content’ on Wednesday, March 27, 2019 at 2:00 pm ET.

The SEJ team says, “In this session, you will learn:

  • A repeatable process for auditing and evaluating your existing content. We’ll tell you how to find out what content you have and what you should be looking at to understand whether your old content is helping you, having no impact, or potentially hurting you.
  • How to tell the difference between high-quality and low-quality content. Is your content high quality or low quality? We’ll review what Google has told us over the years, and share some metrics you can use to better evaluate the “quality” of your content.
  • What to do with your existing content. The final step of this process is making data-driven decisions about whether you should improve (update, rewrite, or consolidate) or remove (deindex) old content from search engines.
  • We will also share numerous examples of what we did and how it increased overall site traffic by more than 60+ percent year over year”.

Content Massacre: Why & How You Must Improve or Remove Your Old Content

Search Engine Journal