Authentic email newsletters help you create a long-lasting connection with your prospects and customers. You can also use newsletters to get more sales done.

Creating a good newsletter requires you to select the right niche and supply the best content in that domain.

The MarketingProfs contributor Chris Gillespie has shared four ways to help you build an exceptional newsletter.

Gillespie says, “Most B2B newsletters seem confused as to why they exist.

We studied 100 of them over three months, and the results weren’t heartening.

Most were difficult to read, visually confusing, and didn’t provide much utility to the reader. It seemed that the marketers behind them were more interested in promoting articles and earning blog impressions than in creating an experience worth subscribing to. But the top 10 percent were completely different.

The top 10% of newsletters were beautiful to look at and minimal in their design; they included funny, concise, and thought-provoking remarks; and they seemed determined to offer an elevated experience that a reader couldn’t get just by visiting their blog”.

How to Build an Exceptional Newsletter, According to People Who Did

MarketingProfs

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