Meta tags help you submit your webpage information to the search engines and work well for getting your site indexed for particular search queries.

HubSpot’s Caroline Forsey has published a new guide to meta tags & SEO.

Forsey says, “Meta tags are undoubtedly useful from an SEO perspective, since they allow search engines to more easily categorize your web page’s content. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags.

Let’s dive into some of these, now.

1. Canonical tags

If you have a single page with multiple URLs, or different pages with similar content (such as a page with a mobile and desktop version), search engines see these pages as duplicate versions of the same page.

For instance, as a human, you know “www.google.com” and “https://google.com” point to the same page — if you search for either, you’ll land on Google’s homepage”.

The Plain-English Guide to Meta Tags & SEO

HubSpot