Your pay-per-click advertising can bring better results only if you can put in consistent efforts to improve the ads and make them catchy. And for continuous improvement you need to conduct regular audits.

Hallam’s Leo Worsley has shared a six-step guide to help marketers conduct a PCC audit.

Worsley says, “Regardless of the size, structure and strategy of your PPC account, this guide should help to improve your campaigns’ performance.

Take a look at a few tricks that help make PPC audits feel like a breeze.

1. Tracking

One of the most crucial aspects of any PPC campaign is having a defined way to measure its performance. This sounds obvious, but it’s important to check that you’re tracking right conversions such as sales and leads in your account and the data closely matches up to what is shown in Google Analytics.

Consider the purpose of your campaigns and note down how you’re measuring them”.

How to conduct a PPC audit in 6 easy steps

Hallam