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Friday, February 23, 2024

Model for Marketing Maturity, Stage Three: Ignite [Podcast]

John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Three: Ignite’. Jantsch says,”We’ve reached the third stage of the model for marketing maturity. Stage one was focused on building your house and getting the five most essential elements in order. Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. Now, in the third phase, you can take the foundation you’ve built and go even deeper into expanding upon the elements that will grow your business.... [...]

Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

The MarketingProfs team has published a new podcast episode titled ‘Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts’ featuring Laura Gassner Otting. Kerry O’Shea Gorgone says, “Too often, we feel as though we’re not successful. Social media can make it seem as though everyone we know (or even kind of know) is winning at life while we’re still searching for success. The trouble is that everyone’s definition of success should be different! We should have as many definitions of success as there are people, according... [...]

Later Publishes ‘Ultimate Guide to Instagram Video’

The Later contributor Benjamin Chacon has published ‘Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More’ to help marketers make most from the Instagram marketing efforts. This guide features following content: Why You Should Create Instagram VideosHow to Create, Share, and Optimize Instagram VideosRegular Instagram Video PostsInstagram Stories VideosInstagram Live VideosIGTV Videos. Chacon says, “Instagram has made video marketing more accessible for small businesses, thanks to Instagram Stories, Instagram Live, IGTV, and posting Instagram... [...]

Three Ways to Win at Search Rankings

Getting high search engine ranking is a mission of every brand. But what happens if your site has been listed at lower positions? Don’t you get visitors? To answer these questions, the Ahrefs contributor Tim Soulo conducted an experiment on the impact of securing lower rankings in search engines against your rivals. Soulo has also shared three tips to win the search audience with great content. Talking about his study, Soulo says, “Everybody wants to rank number one, but is this really the right goal to pursue? Our study of 100k keywords says not always. I haven’t done any client SEO work... [...]

Strategies to Improve Sales with Your Content

The core objective of content creation is to strengthen your business and grow sales. A well-planned content strategy can help you convince your prospects to become customers. The contributor Dean Mackenzie has shared five conversation copywriting techniques for making more sales using content. Mackenzie says, “Blog posts often get written just for SEO. eBooks and reports are mainstays of lead generation. Videos today are the “in thing” due to the engagement they get. And yet, we don’t create this content for the likes, views, shares or “gosh, that was amazing”... [...]

HubSpot’s Ultimate Guide to Entrepreneurship

The HubSpot team has published ‘Ultimate Guide to Entrepreneurship’ to help those who want to start their own business and achieve success in it. This guide covers the following: What is an entrepreneur? What is entrepreneurship? Entrepreneurship Trends & Stats How to Start a Business The Keys to Becoming a Successful Entrepreneur How to Find Funding The Best Books on Entrepreneurship to Read Before Your Start. Read the full guide on following page. The Ultimate Guide to Entrepreneurship HubSpot  [...]

Keyword Research Tutorial: From Start to Finish [Video]

The Ahrefs team has published a new video called ‘Keyword Research Tutorial: From Start to Finish’. This video explains the keyword research process for improving your search engine rankings. The Ahrefs team says, “In this tutorial, you’ll learn how to do keyword research that drives more organic traffic AND conversions”. Keyword Research Tutorial: From Start to Finish Ahrefs  [...]

Model for Marketing Maturity, Stage Two: Grow [Podcast]

John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Two: Grow’. Jantsch says, “The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing. Once they’ve built a solid foundation, they can start to grow and later ignite, or amplify, their marketing approach. Website, content, social media, SEO, and email marketing are the primary five channels. In grow, now that we’ve built those foundational elements, we can add on paid lead generation, sales enablement, and customer... [...]

Now You Can Deliver Dynamic Email Experience Using AMP

Google has announced new features for its AMP for Email (Accelerated Mobile Pages) project that will enable the email marketers to create dynamic and interactive email experiences in their email marketing campaigns. The new features are available with the email providers such as Yahoo Mail,, and Mail.Ru along with Gmail. The AMP team says, “AMP now enables all-new email experiences like being able to submit RSVPs to events, fill out questionnaires, browse catalogs, or respond to comments right within the email. Emails can also stay up to date, displaying the freshest content... [...]

A long way from Internet Marketing to bluegrass music (via a dream)

I was up late last night writing the advertisement for the new video creation software, Create by Vidello. I was forgetting that I needed to wake up on time to go to my physical therapy appointment. In the end, when my Alexa alarm woke me up, I only had about 4 hours of sleep. When I woke up, I was in the middle of a vivid dream that I still remember in its outline. A friend and I, both of us musicians (he, a banjoist; I, a singer), had found two guitar players and were performing in concert at some venue I don’t recall. I announced to the band that we would perform “You are my Sunshine”.... [...]

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