Video has been used by marketers to promote and market their products and services. It has proved to be a very useful way to reach out and persuade people to make purchases.

Content Marketing Institute contributor Joe Forte has shared five types of video you should add to your social media marketing.

Forte says, “Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration.

1. Live videos

If you have a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming lets you dialogue with your users.

Tips for successfully adding live videos to your content marketing mix:

  • Test your live video setup to make sure all your technology works.
  • Lighting and sound are incredibly important. Invest in the right technology”.

5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

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