Your search engine rankings depend on multiple aspects and website speed is one of the crucial factors that influences your SEO.

Yoast’s Jono Alderson has shared an article highlighting the impacts of your site’s speed on SEO.

Alderson says, “Google understands that the time it takes for a page to load is a key
part of the overall user experience. Waiting for content to appear,
being unable to interact with a page, and even noticing delays creates friction.

That friction costs not only time, but also money. Research from as far back as 2016 showed that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. And those kinds of bad experiences can leave a lasting negative impression of a brand.

In fact, research shows that the level of stress from waiting for slow mobile results can be more stressful than watching a horror movie”.

How site speed influences SEO

Yoast

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