Your content without the right context cannot brig in desired results. It is very important to make your marketing messages loud and clear so that the prospects and customers can respond appropriately.

MarketingProfs contributor Luce Benyon has shared a video on ‘Context Is Everything: Language and Voice in Marketing Messaging’ featuring Margaret Hogg, professor of consumer behavior and marketing at the University of Lancaster .

Benyon says, “In this, the fourth video of the Context Is Everything* series of interviews, Margaret Hogg, professor of consumer behavior and marketing at the University of Lancaster, discusses how our choices convey messages, and what brands can do to benefit from that fact.

Hogg explains that, as a brand, it’s important to talk in a way that
your target market understands. That means to take on a voice “register”
or tone that customers identify with. Hogg also discusses the concept
of “congruence”: that is, how we ensure our messages fit in with their
surroundings.

How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and go on to create a neat fit between message, product, and the medium though which our message is communicated? Watch the video to find out”.

Context Is Everything: Language and Voice in Marketing Messaging [Video]

MarketingProfs

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