Nine-Step Guide to Improve Your Google Rankings
Ranking high in Google gives you an opportunity to get more customers for your business. But it is not as easy as it seems to get those premium rankings in the search results.
The Orbit Media Stuidos’ Andy Crestodina has has shared a nine-step guide to help marketers improve their Google rankings using analytics.
Talking about the guide, Crestodina says, “The goal is to find a keyphrase that you’re already ranking for, but not ranking that high. If you can find these phrases, you can find the corresponding page. If you can find the page that’s ranking, you can better optimize it for the phrase and watch the rank jump.
Make sense? Here’s the summary again, then we’ll go into detail.
- Find the phrases for which you almost rank high.
- Find the page in Google search results. Confirm the ranking.
- Next, improve the page by better indicating the relevance for the phrase.
- Check back and see if it worked.
It’s very fast. There is no need to research keyphrases since Analytics will give us the phrase. No need to check competition, because it’s already ranking in Google. That’s why this is the fastest way to increase Google rankings with the smallest possible effort”.
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