When it comes to marketing, we are dealing with the human beings. To convince people to take an action you need to be appealing and persuasive. Here Psychology comes to your aid. By providing right psychological treatment to the prospects you can convert them into customers.

Jeff Bullas has shared five psychological tricks you can use to boost your marketing ROI.

Bullas says, “This post is an overview of some cognitive biases people rely on when making a decision, and a peek at which marketing ideas you can apply after discovering these biases.

1. Confirmation bias

People make highly important decisions based on which response is provided in the question asked. For example, the best single predictor of whether or not people will donate their organs is which box (opt-in or opt-out) is a default option. This happens because the decision is in a way already there, and our brains opt to confirm whatever they see.

Marketing takeaway:

  1. Introduce a default option (e.g., an email subscription, re-ordering, etc.) Make it easy to see, and people’s perception will do the rest – the majority will go with whatever you propose.
  2. Do you want a customer to decide your product/service was good? Form a question in a positive way”.

Cognitive Marketing: 5 Psychological Tricks to Boost Your Marketing ROI

JeffBullas.com

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