Proper analysis of the customer data is an important element that helps you boost your business.

ClickZ team has published a podcast on ‘Why marketers need to understand personal data, the opportunities and risks’.

The ClickZ team says, “Have you heard of the personal information economy? In this ClickZ Podcast episode, I talk to Liz Brandt from Ctrl-Shift about what how individuals are realizing the value of their personal information, and are becoming increasingly empowered to take control of their data. Big legislative changes like GDPR will accelerate this change, and as we discover it’s a growing trend across all consumer segments.

Marketers have always started by putting the consumer at the center and trying to understand their needs and desires. However, recent advertising technology has taken this to an extreme with endless tracking and retargeting, with the result that consumers feel overwhelmed by advertising”.

Why marketers need to understand personal data, the opportunities and risks

Clickz

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