Advertising on social media networks is quite rewarding as the number of social media users are growing constantly. The social network Snapchat has a huge network in the US. According to ClickZ, more than 90% of US young adults in the age groups of 12-24 use Snapchat.

ClickZ contributor Tereza Litsa has shared a useful guide to help marketers create strong Snapchat advertisements.

Citing the reason why you should choose Snapchat to advertise, Litsa says, “There are many reasons for your brand to consider placing ads on Snapchat. The main one has to do with the target audience. If you’re interested in reaching younger demographics, then Snapchat can be a great solution. It is estimated that 94% of American young adults aged 18-24 use Snapchat. Right after them, there are also 92% of American teenagers aged 12-17 who are also Snapchat users.

This means that it’s the perfect platform to tap into this audience.

What’s interesting is that its user base is also growing among other demographics. In fact, 56% of people aged 25-34 also use Snapchat”.

Snapchat Advertising: How to create your Snapchat Ads

ClickZ

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