Email marketing is one of the essential part of any agency’s promotional strategy. The A/B testing helps you improve your email subscriber engagement which could results into better email marketing results.

ClickZ contributor Keving George has shared eight A/B testing elements for email marketing campaigns.

George says, “Top 8 A/B testing elements for email marketing campaigns

1. Subject line

Your subject line works like the headline of a newspaper headline. The more enticing it is, the better will be the open rates. You should take into account the recent subject line trends and prepare two different campaigns to see what works and what doesn’t.

Try out emojis in subject lines, first name personalization, numbers or use of power words that will instantly make the recipient open the email. Also, test longer versus shorter subject lines. The results will surely unlock the key to better open rates for your future emails.

2. Preview text

Besides the subject line, preview text also matters when it comes to email open rates. Many marketers miss out on making prudent use of this space and end up writing something like “View this email in browser” as preview text”.

Top 8 A/B testing elements for email marketing campaigns

ClickZ

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